The branding, advertising
or marketing is the lifeline of every big or small business today. Today, there
are various offline and online or electronic mediums of advertising are
available. The print, radio, and TV ads are conventional medium, while internet
marketing is the latest medium available. However, can you make as to which
medium among these provide you the lowest CPI (Cost per Impression) or in other
words which advertising medium is the most affordable among these.
There is one medium of
advertising, which is not much talked about, i.e. the outdoor advertising. Among
the several outdoor advertising means, the truck advertising or the advertising on logistic vehicle is the most successful branding medium now-a-days.
It is the medium that provides you the lowest Cost per Impression (CPI) with
considerably high visibility. It has been proved through various surveys that advertising
on closed body container or advertising on commercial vehicle leaves an
everlasting impression on the outdoor crowd.
LOWEST CPI
So,
it’s not only affordable for the advertisers, but also quite effective in terms
of producing the quick results. The LorryZone truck advertising for instance,
is a prime example of the constructive yet cost effective product advertising. It
the ace truck advertising agency that runs the outstanding branding campaign
through advertising on logistics truck and vehicles, i.e. ad on TATA Commercial,
advertising on containers, etc. It provides the successful branding campaigns
with relatively cost effective or economical packages.